I’ll leave it to smart people like you to make a more detailed and substantiated assessment. © Copyright 2019 Sustainability Advantage - Powered by Rosewood VA, 4 Reasons our Current Business Model is Unsustainable. Most contaminants, however, come from agricultural fertilizers, pesticides, wastewater, raw sewage, and silt that make their way into water systems over time (Krantz & Kifferstein, 2006). What is the Role of Business Education Developing Corporate Social Responsibility Skills? Please register now to read all responses and to join this discussion yourself. Bob. Should CSR Lead the Fight against Global Inequality? I don’t know and it would take too much time to research where they are on the core ESG goals to find out. Carey, J., “Global Warming,” Business Week, August 16, 2004, 60. « The Roving Professor's Blog, https://sustainabilityadvantage.com/2010/07/27/the-5-stage-sustainability-journey/. Most of the contaminants come from agricultural fertilizers, pesticides, wastewater, raw sewage, and silt. From its forty stores, the company runs weekend workshops to educate consumers on conservation basics, including drought-resistant gardening techniques (Kotler & Lee, 2004). Select one of the companies spotlighted. Now CSR initiatives are not only taken because of legal requirements, but also because of evolving social-environmental requirements in a new market with customers that are more aware of these issues. As usual, the above slides are part of my Master Slide Set. Executive mindsets also evolve from thinking of “green,” “environmental,” and “sustainable” initiatives as expensive and bureaucratic threats in the early stages, to recognizing them as catalysts for strategic growth in the later stages. Companies’ customers demand that they respect the environment. Required fields are marked *. Predictions of the effect of unchecked global warming include extreme weather conditions, flooding, oceanic disruptions, shifting storm patterns, droughts, reduced farm output, and even animal extinctions (Carey, 2004). More environmental groups are aware of the intersectionality of movements to support the environment and workers, and I would be remiss if I failed to mention that exciting new work. A Stage 4 company captures added value from breakthrough sustainability initiatives that benefit all stakeholders. In response to a government ban on chlorofluorocarbons, which damage the ozone layer, DuPont has cut its own greenhouse emissions by 72 percent over the last twenty years through improvements in manufacturing processes and a commitment to increased energy efficiency (Carey, 2004; DuPont Web site, 2011). Probably Stage 3. Let’s identify some key environmental issues and highlight the ways in which the business community has addressed them. This stage has a relatively low level of environmental commitment. General Electric Web site, “Make the Change to ENERGY STAR,” General Electric Web site, http://www.geappliances.com/energy-star-appliances/ (accessed August 15, 2011). Apple is doing some excellent things on the renewable energy front. A company increases its community investment, thereby enhancing its reputation and maximizing shareholder value. Economic responsibility focuses on practices that facilitate the long-term growth of the business, while also meeting the standards set for ethical, environmental and philanthropic practices. Stage 3 companies prolong the time it will take to drown in our own waste, rather than stopping their fundamentally unsustainable practices. Our priority is to quickly achieve a critical mass of companies that behave more sustainably, so that we can reach the tipping point of momentum of sustainable firms for a sustainable planet. DuPont Web site, “Reducing DuPont’s Footprint,” DuPont Web site, Sustainability, http://www2.dupont.com/Sustainability/en_US/Footprint/index.html (accessed August 15, 2011). Today, virtually everyone agrees that companies must figure out how to produce products without compromising the right of future generations to meet their own needs. Krantz, D., and Brad Kifferstein, “Water Pollution and Society,” University of Michigan,http://www.umich.edu/~gs265/society/waterpollution.htm (accessed April 24, 2006). This article identifies stages in the development of corporate citizenship in large organizations. Do the statements on the company’s Web site mesh with the criticism voiced by Condé Nast? Companies bear a responsibility to produce products without compromising the right of future generations to meet their needs. Customers demand that companies respect the environment. They can reduce greenhouse emissions by making vehicles, factories, and other facilities more energy efficient. Your email address will not be published. But, they seem to be listening now. Hi, Sara. However, it has a ways to go in the design of products for a circular economy and in being mutual accountability for its supply chain impacts and working conditions. Bob. It was first published in 1971 by Random House, New York. Over-consumption by the haves causes social unrest and violence among the have-nots. Can you please give some more description for the five stage sustainability report for the Apple company? Sustainability can be defined as the principle of providing products today that don’t compromise the ability of future generations to meet their needs. However, environmental and philanthropic social actions are treated as costs; pollution abatement projects are end-of-pipe retrofits; and corporate social responsibility is given lip service—at best. A Stage 1 company’s actions are illegal and unsustainable. It’s pockmarked by landfills stuffed with the excess of a throwaway society. Pyramid of Corporate Social Responsibility (Caroll), Unification of Global Inter-relationships to Responsibly Sustain Food, Shelter and Work, Anneke Zwart, Student (University), Netherlands. Bob, […] determining the stage at which a company is currently operating in its pursuit for sustainability. I am doing an assignment on the sustainability of Patagonia and I felt like they were at Stage 5 from what I have gleaned from the information you have provided and my own research. Driven by a passionate, values-based commitment to improve the well-being of the company, society, and the environment, a Stage 5 company helps build a better world because it is the right thing to do. © 2020 12manage - The Executive Fast Track. Corporate Responsibility: Different for Large and Small Firms? This is still an unsustainable business, just less so. Tiberio Daddi, Domenico Ceglia, Guia Bianchi, Marcia Dutra Barcellos, Paradoxical tensions and corporate sustainability: A focus on circular economy business cases, Corporate Social Responsibility and Environmental Management, 10.1002/csr.1719, 26, 4, (770-780), (2019). According to its “Statement of Purpose,” “Patagonia exists as a business to inspire and implement solutions to the environmental crisis.” Instead of traditional materials for making clothes (such as regular cotton and fleece), Patagonia relies on organically grown cotton, which is more expensive, because it doesn’t requires harmful chemicals (Patagonia Web site “Fabric”, 2011).